Facebook Changes: Timeline, premium ads and messages for pages

Posted by on Mar 1, 2012 in The Concrete Post | 0 comments

Whew! After a 4 hour online conference and several more hours of research, I’m still trying to get my head around all the Facebook changes! Here’s what we know for sure, right now:

  • Timelines for pages is here. Admins can preview or publish the new view. Timeline will switch for everyone, ready or not, on March 31
  • Timeline covers should tell your company’s “story” without blatant selling. There are sever restriction on what can be included in a cover image
  • I screamed out loud and clapped when they said they will introduce permission levels for admins :) Yes, I was alone
  • New premium ad products will be available which have shown an increase in reach from 15- 75% or even higher
  • New “Deals” will be available at no charge to qualified businesses
  • We may no longer set default landing pages so it is critical that we find creative ways to bring new visitors to our welcome pages
  • The new format allows for new ways to highlight “stories”, pinning to the top and starring
  • Fans can now message page admins. Imagine the customer service possibilities!

It’s important to note that Facebook warns:

Timeline cover images must be at least 399 pixels wide and may not contain:

  • Price or purchase information, such as “40% off” or “Download it at our website”
  • Contact information, such as web address, email, mailing address or other information intended for your Page’s About section
  • References to user interface elements, such as Like or Share, or any other Facebook site features
  • Calls to action, such as “Get it now” or “Tell your friends”
Many are maligning those rules and surmising that Facebook just wants to make money by making us all buy ads. Yes, I think that’s partly true. Facebook is a business and businesses do try to make money. But I think they are looking much farther down the road with this one. I read somewhere recently that “Marketers ruin everything” which is somewhat true.
Facebook wants (and needs) to remain supremely relevant, supremely social. If they don’t people will stop spending time there and stop seeing the ads and the ads will lose value and Facebook will fail. So instead, they’ve decided to train everyone to market in a relevant, social way.  Hey! We call that “inbound”! :)

If you want to get the nitty-gritty details of how to impliment these Timeline changes on your page, register for the webinar. It’s Thursday, March 8 at Noon, CST. We will send the recorded version to everyone who registers, live attendants can participate in a Q&A
Register now

 

 

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