Posts by Ruth Sheahan

Facebook – what’s new?

Posted by on May 3, 2013 in Email, Navigation Menu, The Concrete Post | 5 comments

Facebook is rolling out a lot of changes! That phrase, “rolling out” is key. Facebook never seems to give everyone the same stuff at once! So, if you don’t have new features, they’re probably on their way. One unwelcome change is what they’ve done to the previous option “Promote Post”. We were recommending pages to use this as a great opportunity to easily and inexpensively increase engagement by increasing the number of fans who saw a post. The recipe was pretty simple, 1.) Choose a post that has wide appeal, preferably already has a good response,...

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Rock FB Local Webinar

Posted by on Apr 2, 2013 in Navigation Menu | 0 comments

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Facebook Checkin, Deal or No Deal?

Posted by on Feb 8, 2013 in Email, The Concrete Post | 10 comments

There’s been a lot of talk lately about Facebook Check-in Deals, something I’ve always thought was an underutilized option. Now, I know why.  See, when Facebook announced the new Open Graph Search a couple of weeks ago, they revealed that the number of check-ins will be one of the metrics determining which pages show up in a search. Hubze and Jon Loomer both wrote about it. I have long recommended check-in deals to brick & mortar clients, but mostly in a casual “another thing you can do it …” along with links and instructions. A couple of months ago, I had...

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Social Media During Tragedy

Posted by on Dec 15, 2012 in The Concrete Post | 0 comments

What do I post? As the news of a horrendous tragedy unfolded beginning mid-morning and continuing throughout the day, many managers of brand pages wanted to know what to do. Since several clients asked me, I assume others would like to know the best reaction. It thankfully doesn’t happen often that there is a tragedy of this magnitude, or one that hits us all so deeply on an emotional level. For those (hopefully) rare events, here are some rules of thumb: 1. Never ever EVER try to make a joke of an event where someone has been hurt. 2. Examine your motives. Don’t try to score...

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Be the Newspaper

Posted by on Nov 14, 2012 in Email, The Concrete Post | 1 comment

Congratulations! You are now the owner/editor/chief-ace-reporter of your own publication. If you have a blog, Facebook page, Twitter account, website, email newsletter, you have joined the publishing industry. You have crossed the line from “advertiser” to “content provider” and you need to think differently. When business owners ask me what to blog or post or tweet about, they’re usually looking for a way to pump out an advertising message. Problem is, it doesn’t work. Your blog, your Facebook Page, all of your new media options for which you control the...

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